![]() ![]() Podcast audiences are becoming loyal listeners. Podcasters are creating communities around their shows and developing authentic relationships with their listeners. In fact, when it comes to ads, podcast listeners are more engaged and higher converting than any other advertising medium. Whereas across other sectors we are seeing trends that show that individuals are less receptive and tolerant to advertising, this continues not to be the case with podcast listeners. So, for example, if 30% of your podcast listeners are from France, then Spreaker can serve them specific ads for that specific region. Programmatic ads can help podcasters sell 100% of their inventory, domestically and internationally. Our marketplace is full of advertisers who are ready and willing to automatically deliver targeted and relevant ads on your podcast. Instead of seeking our own sponsors or advertiser, with Spreaker, you are able to use our built-in programmatic marketplace. Programmatic advertising allows you, the podcaster, to take the guesswork out of making money with your podcast. Programmatic involves an electronic auction, where there are requests for bids and bid offers just like a traditional auction but without the person in a suit shouting out prices at the speed of light! One entity that offers an ad spot (audio content) and several others that bid for that ad spot (advertisers). ![]() To get into a little more detail programmatic is a digital, data-driven way to sell ads that involve different entities. Programmatic advertising refers to the marketplace where the automatic buying and selling of podcast advertisements occur. Show / Program and Podcaster vs.ACCESS THE COURSE NOW Programmatic Advertising: A Definition Submit Podcast to Stitcher Podcast Radio.Email Notifications from Apple Podcasts. ![]() Create Apple ID for submitting podcasts to Apple.Apple (previously iTunes) Podcasts Submission Requirements.Submit Podcast to Amazon Music Podcasts.Changing your podcast RSS feed address (URL).Lock your podcast feed – Stop importing or migration.Do not segment your content release once a day tops.Podcaster – The individual who conducts the podcasting. Podcasting – Can refer to the first-time setup to establish a podcast show / program or more commonly refers to the routinely created episodes that make up the show / program series. Within that time, the latest episode will be made available on the iTunes podcast directory. For example, iTunes will query your podcast feed within four hours after you publish your latest episode. The process of creating the episode title and notes with a title and associating the media file within your podcast feed “syndicates” your episodes. Podcast episode – This is the media content (your audio and/or video file) tied to episode title and notes (identical to writing a blog post or content for a Web page). For example, the unique syndication URL you submit to iTunes is queried by Apple every four hours to look for new episodes to display on the iTunes directory. To make your show / program known to the world, you submit the podcast feed (unique syndication URL) to podcast directories such as iTunes enabling your audience to subscribe to your show. Podcast show / program – This is the title of your online radio or TV series - you will create episodes under this title on a regular basis. Trying to explain the process is confusing because of the double meaning of the word “podcast.” Here are concepts to keep in mind: Similar to the word “podcast,” it can refer to a specific episode but it almost always refers to the production of ongoing episodes for a show / program. Podcasting refers to the process of creating episodes for a show / program. The term is not exclusive anyone who has been on a podcast show can make such a claim. When we refer to a “podcaster,” we are referring to the individual (or team) who creates one or more podcast shows / programs. Podasting services almost always refer to the entire series of episodes that make up the show / program. Meaning of: downloading a podcastĭownloading a podcast usually applies to downloading an individual episode. Subscribing to a podcast implies that you are subscribing to the series of episodes that make up the show / program. Here are some common uses of the word “podcast” with brief explanations. Essentially, it has two contexts: one referring to an individual episode and the other referring to the series of episodes that make up the show / program. The word “podcast” is used loosely, which can be a source for confusion.
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